Finish Unfinished Projects Week

I'm a hat-maker 90% of the time. Sometimes I'll throw in a custom-ordered book thong or a custom-ordered baby blanket or a custom-ordered scarf. But it's not often I set out to make any of these items for the hell of it. The reason why is that I love hats and wear them all the time.

The real reason, though, is that it takes me about 2-4 hours to make a hat (depending on the complexity). And after I make a hat, I can spend time adding artistic touches to it. I like being able to kick out a "base" quickly, then do the interesting work to make it a special Bitter o'Clock hat.

What I can't do is work on the same stitch over and over again, with no end in sight. And with nobody ordering that product (and therefore, no deadline and no tangible motive for doing it), I lose interest.

With all that being said, I was setting up my designated craft area last week when I came across my Unfinished Projects drawers. A big pile of sad, half-finished (or half-unfinished, depending on your perspective) projects just filling up precious space.

(And sadly, this is not even all of the projects...)

With the weather getting warmer and fewer people thinking wearing a skein of yarn on their heads in 70+ degree weather is a good idea, the business was slowing down. I decided it was time to work through some of those projects.

First up was that pink lacy thing you see up there. It was supposed to be a jacket, I think? Maybe a shirt? I have no idea. What I do know is that I had no intention of seeing it through. And so, in the grand tradition of "Bitter o'Clock turns unfinished shit into neckwarmers," I turned it into a neckwarmer (or rather, a cowl, which is pretty much a baggy neckwarmer):

Crochet Infinity Cowl- Mesh Pattern in Powder Pink

Next up, the blue thing.

Now, I remember where I was going with this. I was going to be a baby blanket for a pregnant coworker. Well, I believe that baby is now five years old and I haven't been at that job for four of those years.

And so, it becomes a neckwarmer:

Crochet Infinity Cowl- Mesh Shell Pattern in Summer Sky Blue

Now, lest you think I'm all about the lazy style of crocheting, here are some projects that were actually begun with the intention of being neck accessories. Granted, I intended them to be scarves, but whatevs...Neckwarmers!

Crochet Scarf Necklace in Celery Green and Cream

Crochet Infinity Cowl- Buttercream Scarf with Stripes of Dark Red and Orange

Crochet Flower Neckwarmer with Gold Button- Scarflette in Purple and Olive Green

By the week's end, I had finished five of the projects. Watch out for more upcoming finished projects (oh, let's just call it like it is, they'll probably be neckwarmers) next week!

How to WIN on Etsy: Create an Illusion and a Theme

This is part of a series in which I gave half-assed advice on product photography. Part one was about brightening your photos, while part two was about getting rid of the background clutter.

Before I jump into talking about photos, I have an announcement to make. My dear grandma has caught Etsy fever. As you may remember, she is the one who taught me how to crochet back in 2005. Well, now you can check out her own mad skillz at Hermits of Afton! However, because she has no interest in the marketing and selling side of the craft business, her shop is being run by yours truly. Because of this, I get to have more fun with the product photography (not that shooting hat after hat after hat isn't thrilling...but it is nice to work with other types of products). And that is what has inspired today's post.

In the post about background clutter, I mentioned how you should "control your environment". Basically, make sure whatever is in the photo is intentional and remove anything that doesn't belong. Creating an illusion is similar in that you are controlling the shot, but in this case, you are also showing a product in action. Is that vague enough for you? Here are some examples--using

products by Hermits of Afton, of course.

This pair of adorable monkey slippers should sell themselves, all by themselves, right?

Sure, a detail shot of the product is really nice. But a second shot showing how the product can be used would be even better, don't you think? Hats being worn on heads and not just laying on the floor. Pictures hung on the wall, instead of laying on the floor. A blanket wrapped around someone, rather than laying on the floor. Okay, you got me: anything is better than just laying your product on the floor.

So, we have a pair of baby booties and should theoretically show a baby wearing it. One problem, though: I have no baby and I have no access to a baby.

Enter the illusion.

I don't have a baby, but what I do have is a little girl with skinny arms:

Now scroll back up to those earlier pictures and try to un-see that the legs are actually arms. That, my friend, is il-lus-ion.

Here's another example that also incorporates the idea of "hide the (unintentional) clutter".

For the line of dish soap covers, I wanted to create a scene of tranquility. A scene that says, "By buying these prairie dress washcloths, your kitchen will be transformed into a magical place where doing the dishes downright rocks."

The only thing in the background is a blurred plant and a sunlit window, both intentionally included in the shot. But you know what isn't included in the Etsy pictures?

All the dirty dishes I had to move to get a clean (no pun intended) shot, not to mention all of our counter debris. By purposely excluding that from the shot, I made sure the customer's focus would only be on the product and how they could use it in their own home.

(By the way, if you look closely, you may even see the dividing line of where I cleaned the sink and counter.)

Here's the last example, which incorporates intentional clutter, creating an illusion, and maintaining a theme.

For the line of sewing products, I wanted to create a theme which was, "Look how bright and beautiful and clean your sewing workspace can be! To get this space, all you need to do is buy this scissors case!"

Now, when I said "intentional clutter," you didn't really expect clutter, did you? A couple needles, a button, a sewing machine, strewn haphazardly as if a seamstress were caught by surprise while hard at work. Hard at work in her very bright and very clean workspace.

Again, illusion. I don't actually know anybody whose workspace is that neat. Here's mine when I'm sewing:


However, does anything in that photo appeal to the buyer in you? Probably not. And that's why we create an illusion.




Here are some wonderful examples of creating illusions and establishing themes on Etsy:


Gray Donkey Toy Rattle by MiracleFromThreads

Forget the baby! With such a whimsical layout, wouldn't you want to play with this?!


Vintage Monogram Passport Wedding Invitation by BeyondDesign

Since this wedding invitation is both travel- and vintage-themed, the seller maintained the theme by incorporating vintage travel items.

So, if you're confused about how to create a theme, answer these questions:

• Who (or what) will use the product? A baby? An overworked mother? A dog?

• How do they (it) use it?

• How should they feel while using it? Pensive? Tranquil? Excited?

• Can you photograph it being used?

• Better yet, is there a way to create the illusion of it being used, while controlling your environment?

• Finally, how can you tie all of these ideas into one beautiful picture?

And lastly, here are some ideas for creating an illusion:

• Have a beach-themed item, but no beach within 500 miles? Find a sandy volleyball court or playground.

• Have an item that is designed to be used on animals...but you're allergic? Find a realistic-looking stuffed animal to use (but for the love of Rob Kalin, make sure the viewer can't tell it's a stuffed animal...stay tuned for that upcoming article)

• Have an item to be used at a wedding? Buy a $30 dress from a thrift store and stage a mock wedding, using close-up shots. Better yet, you may even have a friend who would love to relive her wedding by posing in her dress.

How to Make a Hat-Stand for Less Than Ten Bucks

I hear tutorials are popular on blogs. But I also hear that I don't really know how to make a tutorial. So instead, I will give this a tutorial title, but just show you this cool thing I made. My readers are smart: I'm certain they can figure the specific steps for themselves without proper instructions.

As a hat-maker, I've always struggled to find a good way to display hats for craft fairs. I started out by laying the hats flat on the table. That's a great way for people to not even see what you are selling.

Then I added some of those creepy, white Styrofoam heads into the mix:


Another time, my friend and I tried a stand-up lattice idea. It was a way to show off the hats vertically, but it seemed awfully busy:


Last year, I got the idea of going the shabby-chic route and displaying them on vintage candleholders:


Again, not a bad idea, but the table seemed just a little too shabby, with not enough chic.

A couple weeks, I began thinking again of ways to display those damn hats. I wanted something simple, something bright. Like me, you might say.

I went to Michaels for the materials, though Keene suggested Home Depot would probably be cheaper. Here's what I got:


Wooden "plaques" in various shapes - $2.00-$3.00 each
Acrylic paint in various colors - $.59 each
Wooden dowels - $.99 each
Wooden discs in large and small - $2.00-$3.00 each
Wood glue (already had, but is probably around $2.50)

First things first, I drilled a hole partway through the bottom of the discs, so it didn't actually penetrate the other side. I did this while holding the power drill in one hand and the disc in the other hand. This part scared Keene. But you know, some people just don't take enough risks when it comes to power drills and hands.


When all of the half-holes were drilled, I used what Keene insists is not a hacksaw to cut the dowels into varying heights between 9" to 24" tall. Then I wood-glued the drilled holes, and hammered the dowels in with a rubber mallet:


I also used a level to make sure the discs were level, because that would have been an embarrasing tutorial if they weren't.


Then it was time to paint:


By the by, if you're going to also buy paintbrushes from Michaels, don't go for the cheap ones unless you want little hairs stuck in your paint. I ended up using a clean kitchen sponge after realizing this.

After several coats of paint, the hat-stands were finished! Hooray!

How to Fail on Etsy: Clutter in the Background

I've become an Etsy photo snob over the last year, because one can't browse through Etsy without finding some cringingly, eyebrow-raisingly bad photos. The item itself could be beautiful and of high quality, but a bad photo makes it hard to know this.

You may wonder, what makes me think I'm an expert on product photos?

Well, I have eyes. It's true. And they are even good, strong eyes. (And stunning, I might add.) So when I see these photos, I rely on my good eyes to say, "Wowie, that is a really bad photo."

I am not a photographer. I like taking photos, but they are never going to be of hanging-on-living-room-walls quality. I'm okay with this. We can't all be professional photographers, but we can take decent product photos for Etsy.

Remember that bit about being a photo snob for the last year? Well, before that, I was the seller who gave more thought to the dirt under my fingernails than to the photos I listed online. Then I wondered why my awesome stuff never showed up on the coveted front page of Etsy.

What makes a bad product photo? Last month, it was bad lighting and shadows. Today, it's clutter.

Now, this doesn't necessarily mean actual clutter, like dishes on a kitchen counter or your kids' backpacks and jackets laying on the couch. More commonly, it's simply the visual clutter which is taking up space in your photo.

As a potential buyer, you try to focus on the hat. But then your gaze keeps drifting to the glowing light and dark vortex of a hallway in the background. You stop wondering how you'll look in the hat and start wondering if the person is in a cellar. Maybe she is trapped and being held for ransom?


I remember coming across a baby blanket for sale on Etsy. The workmanship appeared to be top-notch. However, I couldn't tell you anything else about the blanket, such as the color of the yarn or the design. But I could tell you about the bedroom in which it was displayed: from the hollow brass headboard and the box of Kleenex on the nightstand (hey! I have that same box design at home!) to the traditional country-style quilt on the bed.

You may be asking, "But if the room is clean, what does it matter?" There are two reasons why you should keep the background uncluttered: 1) it keeps the focus on the product, 2) simply put, it's more professional. Could you imagine browsing a catalog online and seeing the model standing in a bedroom with the blinds half-drawn, a cat walking behind her foot, and a cobweb hanging from the ceiling fan? Of course not. Professional product photos are created in controlled spaces, with the photographer considering any possible background clutter.

While we all know Etsy is a place to buy goods directly from the maker, buyers still want to know that they are dealing with professionals. There is nothing professional about, "Hey, this is the Kleenex I use to wipe snot from my nose while working on the hat which you'll later wear on your head." Or, "Hey, I don't make my bed and I just throw dirty clothes on the floor...but don't worry, I take great care of my products!"


(Don't worry...this photo didn't actually make it onto Etsy.)

So enough with the criticism, what can you do to declutter a shot? It can be as simple as posing your item in front of a blank, empty wall. The plain white background is really popular on Etsy because it won't detract from the product and because it produces a super clean shot. Nevertheless, I like bright, bold colors, so I use a ghettography prop: posterboard. I bought posterboard in several vibrant colors from an office supply store. Then I either prop the boards against something or pin them to the wall, depending on where I need them.

This is what a typical setup looks like:


My "photo studio" is on a desk in my bedroom, near a window where I can take advantage of the natural light. From afar, there is definitely clutter. But that is not what will be in the shot. Instead, the customer will only see something like this:



Nevertheless, the background doesn't have to be empty or a solid color to be uncluttered. Incorporating a pattern into the background can enhance a photo. For example, Etsy seller Bridal Brick Row uses a brick wall background in each photo:


Pixel Cloud uses a soft, sedate wallpaper to accent the shop's vibrant prints:


In closing, be mindful of the background, know and control what your customers will see, and make sure your product always remains the focus of the photo.

How to Fail on Etsy: Embrace Shadows

This is probably the single biggest problem with Etsy photos: the photos are just too damn dark. For example:


Is that a scarf or...a ghostly mist of pure evil? It's so hard to tell with this lighting. This was a scarf I had made for a custom order long ago, so while this photo wasn't planned as an Etsy listing, this was the actual "after" shot I sent to the customer. Bad Kelli of yore.

"See the good quality? Nice even rows, pretty pattern, a decent length...and it blends in with the shadows! Perfect for any ninja in your life."

Nevertheless, dark photos happen to the best of sellers. So how do you fix it?

There are a couple methods I use for fixing up pictures. If you have Microsoft Office installed on your computer, chances are you also have the MS Office Picture Tool (try looking under the Office Tools folder, if you can't find it). This is a standard photo viewing and editing program which is actually pretty solid. Open up a picture with this program, then click the Edit Pictures button. A list of options will pop up on the right of which you'll choose "Brightness and Contrast." The new menu will display (depending on your version) Brightness, Contrast, and Midtones. In general, you should avoid the Brightness option, choosing to use Midtones instead. This will bring out a photo's highlights without fading the overall image.

If you would like to try a program with more flexibility and features, upload your picture to Picnik.com. Click on the Exposure button at the top. There you'll find a handy slide tool, which you can use to make the picture brighter. While this quick repair won't wow anybody, it certainly improves the quality and gives the customer a better idea of what they're buying:



Like magic. However, keep in mind: this software is not God. It will not make your picture fabulous, nor will it get you laid. Your best bet is to put the initial work into making the picture a good one and just use this software as a supplemental tool.

One of the best tricks I have found is to create a light reflector, by using the dull side of aluminum foil and a piece of cardboard. Cheap, quick, and very handy.

Here is a good tutorial to show you how to make and use it:

Studio Quality Product Photography with a $12 Setup - by Handmadeology

By re-directing light without washing out the object, a potential customer can get a better look at the item:


Here are some other articles which may be helpful:

Cost-Less Macro Photography Light Box by PetervG on Instructables.com

Small Object Photography by Marlo Miyashiro on Meylah.com

Make Your Pictures Pop by Bomobob on Etsy.com

But if you'd rather just have a quick summary, here it is:

Never use your flash

Along those lines, remember it is much easier to correct dark photos than those with glares

When possible, use natural light

Try to avoid direct sunlight, as it can give you a harsh glare or wash out the object altogether

Rather, reflect the sunlight off of something else, even if it is white posterboard

Brighten photos afterward, using the exposure settings on a photo editing software.

Remember: dark and brooding only works if you're a poet, a teenager, a vampire, or some combination of the three. Otherwise, opt for clear, bright, and shadowless:

Green Shoulder Bag by Marbled

Crocheting Hippo-Hatamus

You want to know how I get my creative juices a-flowing? No, don't worry, it's nothing that will make you feel weird later for knowing. My thought process goes something like this: "I have a craft fair tomorrow. I've been selling a lot of frog hats lately. I should make another animal hat for tomorrow. What is another kind of ugly animal that you don't often see as a hat? Ooh, a hippo, and I even have a bunch of purple yarn!"

That's all.

I started by making just a basic beanie, then added the details. For the snout, I crocheted a large, triangular piece, then stuffed and whip-stitched it on. To give the appearance of separate "cheeks," I simply cinched the middle of the bottom row. Then some triangular ears, a couple nostril flaps. When I got to the eyes, I looked at many photos of real hippos, to get an idea of how I would design them. What I noticed is that hippos have fairly ugly eyes, simultaneously saggy and bulgy.


True to life, I made the eyes dark, bulging in their saggy sockets. Keene said, "I think it would be more relatable if you added some white to the eyes." I said, "But you don't really see the whites on real hippos." He said, "But it would be more relatable." I said, "Who relates to a hippo anyways?" I kept it ugly, its eyes dead and full of despair.


(Ignore the line running down the side of the snout. It was a failed experiment which was later axed.)


Unfortunately, in addition to being an ugly, unrelatable animal, the hat is also hugely un-photogenic. No matter how many times I tried, no matter the angle, lighting, or model, the hat just looked weird and shapeless.



But on the bright side, this hat could totally chomp you in half.

The Next-Day Challenge: Purple Mountain Lion Hat

Yesterday, my friend Anne, emailed me, asking if I could create an "emergency hat". Her coworker's birthday was the following day (that would make it today, for those uncaffeinated readers out there). Would I be able to pump out a hat in time? Or would I fail, thereby ruining my friend's coworker's birthday forever? (What? It's my blog...if I want to have an inflated sense of my own importance in the world, that is my prerogative.)

Sounded easy enough, but this was no ordinary hat. Anne had recently read my post about the Frogger hat and wondered if I could make a similar hat, but with a mountain lion. A purple mountain lion, at that. Her coworker had attended Kansas State University, for which the mascot is this:


Okay, so the KSU mascot is actually a wildcat and not a mountain lion. But you know what you get when you google "wildcat"? A whole bunch of cute, little domestic kittehs. No, no. We were going with brawn.


I got started on the hat later that night, while watching documentaries about the Donner Party and the Dust Bowl of the '30s. By the by, have you ever gone to PBS.org? There are lots of interesting videos online, which you can watch for free.

Anyhow, while I finished the major components of the hat, I was far from satisfied with the eyes, ears, and "snout". So, the next morning, I tore out yarn, re-did them, tore out more yarn, re-did them. After a bit of tweaking to make it look more realistic (yes, like a real purple mountain lion would look), I was satisfied with the final product (ignore the wacky lighting):


Doing a quick "would I wear this?" test, a pertinent part of the hat-making process:


It passed, so I delivered it to Anne. Within the hour, I heard back that the birthday girl loved the hat. Huzzah!

Happy birthday to Kristen! And thank you for being a good sport and letting me post your picture on this questionable blog:


(And thank you to Anne, for giving me something interesting to blog about, since I've been so boring this week. Well, unless readers want to hear about the riveting Plants vs. Zombies tournament going on at home. Neither do I.)