I often come across this piece of advice while reading articles about how to improve one's Etsy shop: if you have a product that does not sell well, trash it. Well, obviously, the articles are more eloquent in saying this. I get to the point: if it's not doing well, trash it. The articles warn that this may be a product line that you like quite a bit, but if it's not working, then it won't work. Again, they were more eloquent.
I've come to the realization that they were talking about my Newsboy hats. Yes! They were specifically talking to me and specifically about that particular line of hats. Now, I have a love-lust relationship with these hats. Since I first created one, I have adored these hats and own half a dozen of them. Of course people would love them, too!
Scrap them altogether? I couldn't. I decide to revamp the image of them instead. What hats were popular in my shop and why? Many of these hats had some kind of flair (brooches, flowers, facial features), while the newsboys only had their hopes and dreams on which to rely. So in the grand tradition of Portlandia (well, almost), I decided to put a flower on it. (I may actually try putting a bird on it next. Post forthcoming.)
So here is my advice: before trashing a product line altogether, figure out how to revamp it.
- Why do you like this product so much?
- Have you mentioned the reason/s in your listing?
- Is there anything you can change or add to make it trendier?
- Can you put a bird on it?
- Or maybe it's as simple as taking better pictures?