February 9, 2012

Pantone Colors 2012

Tonight I explained to Keene the idea of the Pantone seasonal colors and why they're important. At the end of my lecture, I had the feeling he thought it was some kind of ultra-powerful, super secret society.

Boys.

It occurred to me, though, that Etsy sellers may not think to research such things as which colors have been designated as "upcoming trends." I won't explain the logic behind staying up to date on these shades, but it may be worth your time to either add some new products in the Pantone colors...or see if any of your existing products already match them.

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